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That way the experience is completely native – they don’t have to leave the app to buy your product. And if your customer would like to make a purchase, you can make it easy for them by integrating a buying option right into the messaging app. You can use a range of messaging tools like ads, stickers, targeted messages and offers to increase your visibility and reach a wider audience. It’s a multi-pronged approach, and it will help marketers reach their customers wherever they are in the funnel.įor example, say you need to attract more customers.

The more advanced ones offer brands a range of tools to help them communicate with their customers at each stage of the user journey: attract, interact, transact and stay in contact. How you use a messaging app is just as important as which one(s) you choose. Step 2: Choose the right tool based on your customer journey stage For each, it’s vital to understand the user journey and how you can touchpoint with the users at different steps along the way. Each messaging app offers different tools, including banners, native advertising, notifications, chatbots, and so on.

If you are an advertiser looking to invest in a new channel, you should first understand what the channel has to offer and how it can help you with your marketing goals. Whether you’re a seasoned marketer, or a first-timer looking to get started, you can make this year much better than the last one. So how do you get started? We’ve put together a list of tips on how to master marketing through messaging in order to engender loyalty, maximise conversions and drive revenues. These new consumer behaviours are here to stay, so messaging is quickly becoming an essential marketing tool, rather than a ‘nice to have’. The good news? Pretty much any brand can start using messaging to their advantage to reach customers and increase engagement. The bad news is that, in terms of the pandemic, 2021 has started in much the same way as 2020 ended. And those whose endeavours were less successful (or nonexistent) learned the hard way about messaging apps’ potential for reaching customers. Those who adapted quickly were able to profit. This increased demand spurred brands on to accelerate processes and, for those yet to dip their toe into the messaging apps space, to dive right in.

In fact, for many marketers, they have become something of a lifebuoy keeping them afloat.ĭuring 2020, instant messaging boomed even more than in recent years as people were forced to turn to digital means of staying in touch with friends, family and colleagues. (Originally published on The Drum, February 2021)Īs the last year has shown, messaging apps are an incredibly powerful way for marketers to communicate with their customers.